About Paleo University

Our Evolution

After working with clients for years, Caitlin, one of our founders, realized that the issue for many people is not the idea of what to eat (people obviously know that fast food isn’t healthy); the issue is not knowing how to cook healthy, real food in a way that is simple, convenient, efficient and intuitive. The issue is being overwhelmed by trying to change habits.

She created easy “cheat sheets” for cooking but knew that it wasn’t enough. She would send her clients to other websites to find recipes, however she was always wary that her clients would get lost down the rabbit hole of “Paleo treats.” And her clients constantly stated that they were still overwhelmed by all of the options on the websites – they didn’t know where to start.

Caitlin figured out that she would need to create a program that simplified the process and minimized the mental overwhelm. Her solution is Paleo University.

Paleo U was built on a mission to help people and we keep that mission at the forefront of every decision that we make!

About Caitlin Allday, RDN

In addition to being a Co-Founder, Caitlin serves as our Director of Content and Nutrition Coach.

With a Masters in Classical Studies (archaeology), Caitlin has been studying the human diet for over a decade. She studied nutrition at NYU, completed her dietetic internship at Texas A&M, and is a Registered Dietitian Nutritionist.

Caitlin is a personal nutrition coach, primarily to CrossFit athletes (including high level competitors) and consults for several businesses. Previously she led the nutrition program at a CrossFit box.

Caitlin has been playing around with the Paleo model of Evolutionary Nutrition in her own life for almost a decade. She has also been doing CrossFit for about the same time – primarily on her own, but more recently as a member of a box. There she discovered the true power of community.